Dealing with a social media crisis - In a nutshell
Dealing with a social media crisis - In a
Nutshell
If I told you a quarter of the value of your
business could be wiped out in minutes, would
you be worried?
We insure our companies, look after our employees,
and put up our firewalls â" yet, in the most
public of arenas, social media, too many sit
on the sidelines and remain naive about what
to do when things go wrong.
A recent report published in the Telegraph
warns that more than a quarter of the value
of small and medium-sized businesses is tied
to their reputation. I think itâ™s more.
When you are attacked â" it'â™s not nice
and it doesn't feel fair. Tough â" thatâ™s
the world we live in.
Social media is fast â" itâ™'s not policed
and not well regulated.
So what are you going to do about it?
This is what you have to do: prepare, prepare,
prepare.
Here are my five tips in a nutshell for dealing
with a social media crisis.
Tip one - identify your top ten business risks.
Know them inside out.
Tip two: write a simple plan.
Include short holding statements for your
website and social channels based on your
risks. Be clear on how you escalate issues,
who signs things off, what you do out of hours
- social media doesn't stop for the weekend.
Practising the plan helps too.
Tip Three: Monitor. Social media is fast and
you need to know what people are saying about
your brand. Itâ™s the only way you can quickly
and effectively respond.
Tip Four: Act fast but don't panic. When youâ™re
under attack, itâ™s easy to feel powerless.
Take control. Use your plan. Understand the
situation. Make decisions based on what you
know - then respond.
And finally, tip Five: Be real - communicate
with honesty. Don't abandon your values. Donâ™t
get personal and donâ™t be defensive.
A negative issue, incident or full-blown crisis
badly handled can be a tombstone dragging
your business down for a long, long time.
Taking these simple steps will ensure that
you're ready for when that crisis hits.
Thanks for listening.
https://www.youtube.com/watch?v=JiwgMyEu4yo
Dorothy Biagioni on Panick Attacks
star TV show me and I welcome you to my
little corner
I am a transformational empowerment
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today I would like to talk about panic
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https://www.youtube.com/watch?v=xBYDOyFieeY
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